CEO Nick Frey researched the mechanical properties of bamboo while studying mechanical engineering. From this he decided bamboo was the ideal material to use for most bike frames. We say most, as for most people it is ideal, since most of us don't require a super aero or feather light bike. Bamboo gives you an extremely supple ride quality yet has very good power transfer under load, making it comfortable and stiff!
Head of production James Wolf has 20 years worth of Japanese woodworking expertise under his belt. This combined with Nick's engineering background is what sets BOO apart from other bamboo frame builders, and you can really appreciate it once you see the technology and craftsmanship that goes into each BOO frame.